2020 Impact Report

READY

Help support our next generation
to be

THE AWARD WAS BUILT FOR THIS MOMENT.​

Nichelle S. Carr, Board Chair

Buffy Higgins-Beard, CEO

We are READY as experts in out-of-school education.
Today’s young people are facing extraordinary challenges and change. Award USA remains steadfast, working to ensure that despite COVID-19, young people ages 14-24 continue to develop resilience, confidence, and internal motivation that will drive them forward within the classroom and beyond.

The Award is BUILT FOR NOW.
Thanks to the efforts of donors and volunteers like you, when the pandemic hit, our team was already hard at work expanding our virtual Award offerings. Because of this, we were able to quickly pivot to offer fully remote program access. As a result, Award USA is able to provide opportunities for leadership and a broader sense of connection desperately needed during this time.

Award USA is DIVERSE AND INCLUSIVE.
We remain committed to making the program accessible to all young people. 55% of US Award participants report they are from a minority race, ethnicity, religion, sexuality, are differently abled and/or live with low income – and this is just the beginning. We seek to grow our financial assistance and strong work of inclusivity. Additionally, we have set ambitious goals both to further diversify our leadership and raise up activism, particularly around racial justice, within the Award.

We are GROWING COMMUNITY and IMPACTING lives.
As a fast-growing startup division, we continue to follow our 2020-2023 strategic plan. We are cultivating partnerships and establishing our presence within schools, community groups and like minded organizations to establish new Award Centers. We are engaging alumni to mentor through our Open Award Center. We have a fantastic base of support and we are working tirelessly to amplify the impact and awareness of this exceptional program.

We have ambitious goals. Like the young people we support,
 we will rise to the challenge.

A survey of young people during COVID found...

50%

Report high

levels of stress

54%

Concerned for

mental health

62%

Concerned for
physical fitness

74%

Concerned about health of others

Over 4000 young people surveyed in 42 countries May/June 2020

We help young people be

READY FOR CHANGE.

READY FOR A NEW 'NORMAL'.

READY FOR OUR NEW WORLD.

We help young people discover their
Purpose, Passion and Place in the World.

Partnering with like-minded organizations,
we offer a globally recognized Youth
Achievement Award.

Active in over 130 countries
and territories

More than 1.1 Million are
undertaking the Award globally

And millions more are
 alumni of the Award

PROVEN

The Award is a flexible and proven youth development program 
for 14-24 year-olds.

Voluntary
Service

Give back to
communities

Physical
Recreation

Get active

New
Skills

Develop
transferrable skills

Adventurous
Journey

Experience
adventure and

learn to lead

Residential
Project

Broaden horizons,
meeting others in a new environment
(Gold Level Only)

The Award focuses on challenging real-world experiences that build resilience, leadership and connection to community.

DIVERSE AND INCLUSIVE

The Award was founded on a deep belief in the power of young people. Time and again, youth have been at the forefront of movements for justice and equality. Award USA stands united with them against the systemic 
and institutionalized racism that has plagued our country for centuries.
 We are committed to doing our part.

55%

Participants are at
risk or marginalized

40%*

Are of a minority race, religion
or other group identified
as being marginalized

16%*

Self report being
differently abled

13%*

At risk living at or
below poverty

*Some participants report
more than one of these status

The only barrier to participation is age. The Award is for all young people regardless of race, ethnicity, religion, circumstance, ability, sexuality, or experience.

MAKING A DIFFERENCE

Value of Service Hours
$48,960
To Community
Broke a Sweat For
6,000
Hours of Physical Recreation
Experienced
11,328
Hours Exploring Nature
Learned a New Skill for Over
5,000
Hours
Supported By
1,300+
Adult Volunteers

GROWING ACROSS THE USA

343

New registrants in 2019

489

Active in 2019

124

Awards earned in 2019

8,200+

US Award Alumni

68

Bronze Awards

34

Silver Awards

22

Gold Awards

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PARTNERS OF THE AWARD

4H Cooperative Extension Carroll County, NH
Adapt, NH
Alto International High School, CA
Boys and Girls Clubs of Chicago, IL
Boy Scouts of America Alamo Area Council, TX
Boy Scouts of America, Middle Tennessee Council, TN
Boy Scouts of America, Greater New York Councils, NY
Boy Scouts of America, Nevada Area Council, NV
Boy Scouts of America, Northern Star Council, MN
Boy Scouts of America, Pathways to Adventure Council, IL
Boy Scouts of America, South Plains Council, TX
British International School of Boston, MA
British International School of Chicago, South Loop, IL
British International School of Houston, TX
British International School of Washington, DC

Dwight School, NY
Enriched Learning Center, NH
Food for Good Thought, OH
Great Hearts Northern Oaks, TX
Holton Arms School, TX
Leman Manhattan Preparatory School, NY
Miss America Organization Miss Alabama, AL
Philadelphia Outward Bound School, PA
Saint Mary’s Hall, TX
The Manhattan International High School, NY
The International High School of Health Sciences, NY
Viewpoint School, CA
United Nations International School, NY
University of New Hampshire 4H Cooperative Extension, NH
West Valley Muslim Association, CA

IMPACTFUL

Net Promoter Score of 61

0%

A Net Promoter Score (NPS) aims to measure the loyalty that exists between a provider and
a user. Scores frame from -100 to +100. The overall NPS score for the Award globally is 33
with an NPS of 61 for Gold Award holders.

Social Return on Investment

Investment + Time + Commitment = Social Return

4x ROI
0%
Say the Award encouraged
them to try something new
0%
Say the Award inspired
them to do more
0%
Enjoyed the
Award Process
0%
Bronze holders plan
to continue to the next level

A blueprint to achieving a better future for all, the United Nations Sustainable Development Goals 2030 links through seven goals to the work of The Duke of Edinburgh’s International Award in the USA and abroad. Together we are addressing global challenges we face, promoting peace, prosperity, and a healthy environment.

Roundtable and National Award Ceremony

Gathering Award Holders and Alumni, two events celebrated their achievements in October 2020. A virtual National Award Ceremony celebrated 214 new Award Holders and included messages of congratulations from HRH the Earl of Wessex, The Royal Airforce Red Arrows, and Consul General Gogbashian on behalf of the British Ambassador to the USA. Through a roundtable, a dozen young people spoke with HRH The Earl of Wessex and staff about the challenges of COVID and how skills and habits learned through the Award have helped them thrive.

Generation Z Trailblazer’s Discussion

Award Holder and recent Princeton Valedictorian Nicholas Johnson joined HRH The Earl of Wessex on October 15 at an event about Generation Z co-hosted by Award USA and the Commonwealth Club of San Francisco, moderated by Board Chair Nichelle Carr. The event was supported by Salesforce and Hellman & Friedman. With a discussion centered around the challenges facing young people coming of age during these difficult times and how Award USA is built for this moment, topics included climate change and addressing racial justice.

FINANCE IN REVIEW

April 2019 - March 2020

Areas of Revenue

$1,103,677

Individiual/Trust Gifts

$299,576

Corporate Gifts

$100,000

Program Fees

$58,138

Loan Forgiveness

$645,966

Areas of Expense

$962,538

Education industry conference outreach
Supporting national growth of Award
participants, volunteers, and fundraising
75 grants to increase access for low
income participants and Award Centers
Reached 130 new Award Leaders and
Coordinators in 5 states and virtually
Updating curriculum to be
delivered remotely

OUR SUPPORTERS

Charter Member Circle

Gifts in 3 years exceed $150,00

C.N.A.*
Dart Foundation*
James Dicke II*
Hub International*
Legal and General Investment Management America*

Legacy Donors

Gifts through end of life vehicles

Joan M. and Derek J. Benham

Gold Level Donors

$25,000 to $99,999

Richard and Alexandra Gulliver
Salesforce

Silver Level Donors

$10,000 to $24,999

Joan M. Benham*
Hellman and Friedman
Moet Hennessy
Krista and Richard Pinola
Mr. and Mrs. David R. Tunnell

*Award Champions – Indicates a 3-year annual pledge at the Bronze, Silver, Gold, or Charter level

OUR AMBASSADORS

*Photo from 2019. Not pictured Amber Kennelly.

Governing Board 2020

Nichelle Carr, Chair; President, West City One Studios
James DiBiasi, Treasurer; President, 3D Communications
Amber Kennelly, Secretary; Chief Human Resources Officer, Hub International
Major David Clarke CVO; Honorary Advisor, The Duke of Edinburgh’s International Award Foundation
Benjamin Morris; Director of Finance, The Duke of Edinburgh’s International Award Foundation
Richard Pinola; Principal, Fortuna Capital Advisors
Ryan Ruskin; President, The Ruskin Group
Anne Wallestad; President and CEO, Board Source

Ex-officio

Elizabeth Higgins-Beard; CEO

Governing Board Emeritus

Gregory Belton CVO CM
Dr. Michael Clarke
Gary Davis
Richard Gulliver, past Chair

Honorary Board

Hon. Stephen Bridges LVO; UK & Ireland Director for US State of Indiana
David Hryck; Partner, Reed Smith
Kim Isaacs Katz; Principal, Bernstein
Daniel Singer; Founder and President, Filthy Foods

STAFFING

Elizabeth Higgins-Beard
CEO
Lisa Metzger-Mugg
VP of Program & Ops
Raha Dempsey
Program Officer
Jennifer Power
Program Officer
Andrew Orloff
Outreach Officer
Patrice Ziegler
Finance Manager
Isabel Beariault
Alumni Award Leader
Víctor Echániz
Alumni Award Leader
Aaron Murray
Alumni Award Leader
Rosie Westerbeck
Alumni Award Leader